At U.P. Tire, giving back isn’t just a feel-good initiative — it’s who we are. For over 50 years, we’ve been deeply embedded in the heart of Chippewa County, proudly supporting the people and programs that make this region thrive. Our founder, Charlie Brown, believed that a strong community is built by those willing to roll up their sleeves and get involved. That legacy continues to guide us today.
We’ve proudly sponsored events and initiatives through the Chippewa County Fair and the Sault Ste. Marie Snowmobile Association, organizations that celebrate the unique culture and spirit of Northern Michigan. We’re longstanding supporters of the Dafter Lions Club, Rudyard Lions Club, and Sault Area Schools, including the Sault Area Career Center, where we help nurture the next generation of tradespeople and leaders.
Through scholarships, donations, and active volunteerism, U.P. Tire is committed to ensuring opportunity and access are available to all. We prioritize spending locally — from our advertising dollars to our daily business decisions — because we believe that a dollar spent here should stay here. Supporting small businesses, community events, and youth programs isn’t just part of our business plan — it’s part of our identity.
Whether it’s helping a student pursue a trade, backing a snowmobile race, or lending a hand at a local fundraiser, we’re proud to stand behind the community that’s stood behind us for generations